37% of French people have already adapted their consumption habits in order to better fight against world poverty

Poverty and development is a strong-enough cause to change consumer behavior for 37% of French people, whether through a boycott or particular consumption choice (e.g. fair trade products).

French people therefore engage easily in a form of activism that is based on the way we consume, particularly left-wing voters (50%) and center voters (45%) who say they have boycotted a product or deliberately altered their consumption to support poverty in developing countries.

Similar behavior is found for those under 25 and those over 50.

This data comes from our survey conducted by the YouGov Institute and piloted by the research team at University College London and the University of Birmingham as part of the project Aid Attitudes Tracker which measures the evolution of opinions and behaviors on issues of international solidarity in four countries.